Mike Fair is a talented brand and cultural strategist with diverse experience across a variety of categories.

After starting his career in marketing in the music business working for Universal Music Group Distribution, Mike has gone on to deliver research and strategy for some of the world’s largest brands.

• After working on the marketing side, Mike transitioned to a research focus working for a leading B2B SaaS company in the business intelligence space in Atlanta where he led primary and secondary research and strategic planning efforts.

• A native of Detroit, Mike spent time in Detroit as the day-to-day strategic lead on the Walmart brand at GlobalHue, and then Commonwealth/McCann, working on the Chevrolet brand and their truck nameplates.

• Advertising brought Mike to Chicago, where started working for Havas as the lead strategist on AutoZone; he then shifted to the Annex, where he was responsible for the Annex strategy department and all strategic development for the Camel account. 

• Last year Mike led strategy on key work in the earned space for ConAgra (Chef Boyardee Throwback Recipe launch), Adidas (Yeezy Boost 350 Triple White Drop) and the award-winning #BLACKATWORK D&I programming.

• Outside of work, Mike is an avid reader (currently reading The Water Dancer, Ta-Nehesi Coates), enthusiastic home cook, passionate about weightlifting and slightly addicted to donuts. He currently serves on the board for rapper Big Sean’s youth focused non-profit organization.